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Episode 32: The Snap Inc. IPO
Acquired
What TV Has Done That Facebook Has Don't?
Snapchat is making the argument that, as Ben said, they are going after TV after television. But what TV has that Facebook that Google don't is engagement and the whole snaps whole narrative around this is we have engagement. The average Snapchat user opens the app 18 times a day. This is on average for what? Twenty to twenty five minutes in Snapchat every day. And they argue that that is the same level of engagement that television has historically seen. It's more like, here's a new Chevy. Think about Chevy a lot. Yeah.
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