How Long Do You Optimize a Certain Component?

I think it's basically understanding what like I kind of go back to this but understanding what your KPI goals are and knowing that okay well we want to increase upgrade rates of 4%. So when we get to 4% maybe there's another KPI like retention or LTV or sign and rate that we want to be able to improve. Just having a very clear goal of what those metrics are and how those metrics contribute to your ultimate business KPI is how you determine like when do you stop testing basically and test something else. What would have been your biggest or lowest biggest or lowest? Yeah, definitely.