AI in UX Research: From Baby Steps to Complex Technology

This chapter explores the role of AI in UX research, comparing it to a growing child. The speakers discuss the basics of AI and machine learning, emphasizing the importance of data quality. They also delve into the different flavors and applications of AI, highlighting its use in dealing with contextual factors and prediction. Additionally, they discuss the potential harm that AI systems can cause and the impact of AI on UX research, including the automation of tasks and ethical challenges.