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S2 E20: Oddit Co-Founder Shaun Brandt

Ecom Gold

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The Evolution of Social Proof

I think all of those triggers that you see on these pages, it's the same stuff that's always been there. There's just more creative ways of how they're being displayed now. I think we saw an evolution of reviews, for instance. If you think of how reviews used to display, it was really easy to fake. It was really hard to authenticate. Now the Oppo Trust Pilot Amazon, anyone that really is serious about reviews,. They make it really hard and they make it really clear when they're authentic. And I think we'll see the same thing with, you know, press banners. We will start to see stuff like that where more and more apps will pop

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