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TaylorMade – David Shapiro (KPS), (S2.EP.03)
Private Equity Deals with Capital Allocators
How Do You Get Increasive Revenue From Your Marketing Spend?
When you own a steel mill or something like that, you don't spend a lot of money on marketing. By the time we sold the business, that 20% of revenue for marketing was down to 11%. The top driver went from under 500 to well over 600 during our ownership. We were powerful in North America, but we were underrepresented in Korea.
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