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The Ostrich Effect

Hidden Brain

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The Effect of Fear on Breast Cancer Screenings

Research shows fear indeed is effective, but dolores says it has limitations. Emotions are not that long lasting, so it's going to have an effect. Women who knew a co worker who was dying from breast cancer were the most likely to skip their mamograms. Seeing a colleague suffer may have frightened these women from obtaining information about their own health.

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