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Episode 23: Live from "ID5 On the Road" conference. Is Kokai a product or just a vibe? And IPG's Quantum mania.
Marketecture: Get Smart. Fast.
The Importance of App Stores in Advertising
There was not a lot of announcements for an hour-long event, right? Kokai is not a thing. It's like a pie. But when they did sort of an album, they didn't really. Jeff came up there and he said, like, app stores are great. And now we're announcing the partner portal where you can log in and see your information as a publisher. So I'm cheering for the concept of an app store.
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