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#10: The HoldCos: Collections of Agencies or Marketing Services Firms? With Macquarie Group's Tim Nollen

Agency Business

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Navigating Marketing Integration

This chapter explores the shifting landscape of marketing services within agency holding companies, focusing on the integration of technology and data through strategic acquisitions. It contrasts traditional creative agency roles with the rise of AI and diverse service offerings in the industry. Additionally, the discussion emphasizes the complexities of agency consolidation and the competitive dynamics influencing marketing strategies today.

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