Designing the Revolution cover image

Designing the Revolution | Chapter 8 | Proximity

Designing the Revolution

00:00

How a Cool Design Works

In the theory section which you heard a session or two ago, I talked about categories. So instead of people thinking this, the categories they are in is a meeting. The category that they're in is the first of two meetings. You can see how that works. People together are engaging the active speech. There's no nauseating, boring Q&A where various blokes of certain ages like me get up and ask intellectual questions. That's emotional proximity. It's like someone like me telling me their journey. And this is clear. This is not about a meeting. This is about a process and creating this proximity between the meeting and what happens next.

Play episode from 22:59
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app