
Designing the Revolution | Chapter 8 | Proximity
Designing the Revolution
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How a Cool Design Works
In the theory section which you heard a session or two ago, I talked about categories. So instead of people thinking this, the categories they are in is a meeting. The category that they're in is the first of two meetings. You can see how that works. People together are engaging the active speech. There's no nauseating, boring Q&A where various blokes of certain ages like me get up and ask intellectual questions. That's emotional proximity. It's like someone like me telling me their journey. And this is clear. This is not about a meeting. This is about a process and creating this proximity between the meeting and what happens next.
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