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#626 - Richard Shotton - 8 Psychology Hacks Behind The World’s Biggest Businesses
Modern Wisdom
The Benefits of Using Nouns Instead of Verbs
When you buy mints or ground beef, as it's called, do you want to call it 75% lean or 25% fat framing? Yeah, absolutely. So there is the idea that if you remind people that they are a voter, they're more likely to follow through and vote on the actual election day. If you emphasize 25%, in fact, I draw him to tech people's attention to that particular element, you get a very different, different reaction. And we also had the thing about using the benefit of using nouns rather than verbs.
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