The Future of B2B Attribution

“Do less, but do it fucking phenomenally”

Chris Delivered a keynote presentation on Attribution and Measurement at the 2023 SaaStock Conference in Austin. He starts his presentation by discussing the current state of the market, highlighting the fact that companies have less money and marketing budgets are being scrutinized, and the implications of that. He emphasizes the need for companies to scale their projects down to focus on what’s working, rather than spreading their resources thin across multiple programs. 

Chris then delves into different strategies for capturing and creating demand. He emphasizes the importance of organic thought leadership and content distribution, using platforms like LinkedIn, YouTube Shorts, Reddit, and Quora. He wraps up by covering the need for a new framework for attribution, and then answers audience questions.