Caspar Mattresses

Caspar has built a brand that is well known and kind of associate with some quality. They came in at a moment where foam mattresses were priced too heavily, the mattress buying experience was terrible but they've figured out something. But i think the issue, felix, is what you said, which is, what are the bearers to entry in this world? All they do is ther platform, and that platform can easily be replaced by a number of other companies that will do something similar. So in some sense, i feel for them, because i think they did something interest that doesn't mean it's going to survive.