Hospitality technology has traditionally been about the transaction. We want to help restaurants understand as much as possible about their guests, and how do we surface that data to them at the moments that matter? In my earpiece, i can say, alexa, tell me who's on table seven? She's pigging our system. And thats, oh, that's jason. He's friends with the owner. I could have called over through alexa to tell the server to bring a free bottle of your favorite wine. Whave e favorite wine coming and club. Yeknow, if you need anything....