2min chapter

The So What from BCG cover image

Across the Luxury Metaverse

The So What from BCG

CHAPTER

The Role of a Chief Metaverse Officer in Brands

In terms of brands there's an interesting article in Vogue actually is it time that companies hire a chief metaverse officer yeah and what would that role look like? Yeah and I love that notion. There's a lot of coordination that needs to happen anything to do with NFTs gaming you know even some of the live streams. It's probably being a bit of a a bellwether of what's to come and helping an organization understand the advantages and watch out for the pitfalls because I don't think we know all of them yet no.

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