The Data OKCupid is Using to Help Users Find Love
Marketing Trends
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How to Be a Successful Dating App
We were one of the first dating apps definitely within the match group portfolio and maybe overall to start testing on TikTok, which has proven really successful for us. We've done a lot of different influencer marketing campaigns in that space. It's allowed us to speak directly to BIPOC and LGBTQ plus users but also anyone who's really single. And then I also obviously oversee our own channel. So our Instagram and Twitter and all our social media platforms.
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