When You're Under the Influence

Pepsy challenged commercials with coke drinkers exclaiming, i can't believe i chose pepsy told a million without a doubt. The biggest element the campaign had going for it was genuine spontaneity. Real people have no vested interest and speak honestly from the heart. They allow advertisers to step back and let their customers do the selling. When you're under the influence, interry o'rileythis episode was recorded in the terstry mobile recording studio. You'll find this podcast in our archives wherever you listen.