F1 Beyond The Grid cover image

Valtteri Bottas: a new attitude at Alfa Romeo

F1 Beyond The Grid

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How F1 Wows Fans and Grows Its Fan Base With Salesforce

It's quite a lot about the weight of the cars and how heavy the air now, says Lewis Hamilton. The car just becomes more agile and almost like a go-kart feeling type of thing when it's light," he adds. Joe Guenyu is your fourth teammate in Formula One following Pastor Maldonaro, Felipe Massa and Louis Hamilton. F1 uses data like a fan's location or their favorite driver to engage in meaningful ways. Using data, automation and AI, Salesforce helps F1 deliver personalized experiences that grow its global fan base. Visit salesforce.com slash F1 to learn more about how F1 wows fans and grows its fan base with Sales

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