
CVS vs. Walgreens | Trouble Behind the Counter | 5
Business Wars
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Pharmacy Landscape and Pricing Dynamics
This chapter explores the competitive dynamics of the pharmacy industry, focusing on how major players like Walgreens and CVS respond to market challenges while innovative solutions like GoodRx aim to enhance drug affordability. Additionally, it highlights the often-overlooked role of Pharmacy Benefit Managers (PBMs) in shaping the prescription drug pricing ecosystem.
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