Full Story cover image

Gina episode 2: Like father, like daughter

Full Story

00:00

The Battle Over Mining Superprofits: A Public Relations War

This chapter examines the controversial introduction of a superprofits tax on Australia's mining companies and the public's reaction to it. It explores the mining industry's counter-campaign, which leveraged emotional appeal to paint the tax negatively and connect mining with community values.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app