New Books in Islamic Studies cover image

Steve Tibble, "Assassins and Templars: A Battle in Myth and Blood" (Yale UP, 2025)

New Books in Islamic Studies

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Legacy of Legends: Assassins and Templars

This chapter examines the branding and public perception of key historical figures from the Assassins and Templars, revealing how their identities have shaped their legacies. It also questions the truth behind enduring myths of their rivalry, drawing parallels to modern branding strategies.

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