Do You Have to Deal With Ability to Buy?

There's a segment of the market place for every product or service who will not let price govern their choices. The first chore is to be sond to people for whom price is not the determinate. Second thing is to make good value propositions, because people now feel like they should be more thoughtful and sible about their spending. And the third thing is to give em the ability to rationalize the choice, to feel good about saying yes to you about this thing. That was dan kennedy. His web sited is magnetic marketing dot m. I highly recommend you watch the entire talk on youtube.