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Resentment in Memetic Rivalry
The rival in memetic rivalries is given a dual character as good because they possess the coveted object and evil because they're responsible for your shame and competition. Resentment, Gerard observes, is reserved for those who are both the instigator of desire and the relentless guardian forbidding its fulfillment. Without being an instigator, we simply feel annoyance for people. And without being the forbidding guardian, we feel respect. That's how external mediation works.