What's Happening at Expo West?

Expo West takes place in Anaheim. Thousands of 65,000 people mistaking it for comic con. It's a little bit like high school cafeteria. You're trying to go with the like the coolest area,. Right? And I've learned so much more about it, but you know, it's quite a business that Expo West has put on because your spend per year for your location calculates to the multiplier for your lot of pick for the following year. So it's really great business model for them.