
Behind the Numbers Special Edition: Finding Influencers and Measuring Impact in the AI Era
Behind the Numbers: an EMARKETER Podcast
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The Rise of Influencer Partnerships
This chapter explores the booming investment in sponsored content by creators and influencers, highlighting its projected growth and the crucial role of measurement in campaign success. Through a detailed case study on Uber Eats, it demonstrates how strategic collaborations can significantly enhance business outcomes and emphasizes the importance of ongoing feedback for improving future partnerships.
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