Creating a Story That Changes the Way We Think

The power of a good story can be harnessed to change people's behavior. A diamond ring purchased by two people about to get married is probably going to have a bigger impact than one that, i don't know, is bought in a pawn shop. Walking into a restaurant with apparently dirty plates will cost us our appetite. And my new project is not my new project, it's our new project. More than 300 volunteers from forty countries around the world have spent the last bunch of months putting together the carbon almanac.