Zubo's Surveillance Capitalism

You argue that the most popular versions of this analysis ofe the appropriation of user produced data by te companies are wrong. What is it about the digital economy that makes it so so inscrutable to so many? So basically, tolt, well, google its is n a lot of data, so what else can account for all its riches? And i just think that this is a very naive way to think about it.

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