i'm super excited about these platforms being built, because it's so hard to build an audience and achieve an audience. The whole thing too, is this space needs to be available to people that aren't technically inclined. When we originally announced dithering, a response from some people was, oh, that's not a podcast. Because it's not open, as i well know. But that's the key thing. Open and free are not the same thing. And if you want an example of that, look at shatekery. Like, i send emales, right? Those emales are not d r m. They're sent to individual subscribers to their individual email addresses.