
But Wait, There's More!
REWORK
00:00
How to Make an Infamercial for Curlers
The problem that you're solving is critical. Can't be just a a nice to have product. It's got to be really something of value to the market. So price is important. And before you even get there, you need the right kind of product,. One that solves a problem, whether people even know they have that problem. You want t v vwers to go, oh, yes, i do hate chopping ingredients for salad, or i am looking for an easy way to tone my abs. Once you've got a product, it's time to make the ad.
Transcript
Play full episode