We have a dashboard that, if you've invested in the funds, the arthina web, sigt and like, the tack behind that is very minimal compared to what's under the hood. So we're trying to give interesting information to make it more tangible. We offered to print out stock certificates that had the pieces on them that people could hang up on their fridge or whatever. No one was interested. I can't tell you all the different marketing gimmocks we've tried in en in this market place. But i think ultimately, the funniest thing i think we've learned from the funds is that they really just treat it like an affont, likeadys to smart another