Is Too Much Data Not Working?

We do not necessarily need to start generating more data and sophisticated algorithms. The first step in these cases is to start looking at what measurement points already exists for relevant insights that can inform you on the next steps. Jonathan, as you mentioned earlier, medical education activities are about engagement and driving that behavior change. So thinking about that, what are helpful metrics in terms of understanding what engagement your audience have had with your deliverables or content. What do you look for, or how do you approach this?