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Why naming a dish “field-grown” doubled sales

Nudge

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Behavioral Insights for Net Zero

This chapter focuses on the critical impact of public behavior on attaining net zero carbon emissions, highlighting the dual importance of technology adoption and lifestyle changes. It examines how understanding human psychology, cognitive biases, and life events can drive significant shifts in consumer behavior towards sustainability. Through case studies and research, the chapter reveals the power of language and targeted interventions in promoting sustainable choices, emphasizing the necessity of nudges for effective behavior change.

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