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What Do You Think We Can Learn From Your Experiments?
"We had a amentor from college, as got, dan arielly. He wrote the book, predictibly irrational," he says. "And so we went to him and we were like, you're super smart. Were starting ta susy thing. What do you thnk, are some things we can learn from your experiments that will help us with our suchi chain?" The wine industry has built a whole dictionary of terminology for different types of wines, according to Ariely. And this is how they sell their products: by educating people about what's amazing versus good or outstanding compared to something else.