The Importance of Social Media in Modeling Health

Personalised medicine has been promised as a coming revolution in healthcare. The concept goes all the way back to Hippocrates, around 400 years BC, but it is still very rare in clinical practice. Machine learning has been described as the key technology for personalised medicine - so are we finally about to see this revolution storming the gates? Discussing this with Felix is one of the key figures in this area, Richard Dobson, Professor of Medical Informatics at the Institute of Psychiatry, Psychology & Neuroscience, and Professor of Biomedical and Health Informatics at the Institute of Health Informatics, University College London.