⬇️ REGISTER FOR TICKETS TO LIVE PODCAST & SUPPER CLUB WITH GILES ON 25TH FEB BELOW ⬇️
https://forms.gle/bHgQQg9EkVYTMw368
If you want to EXIT your brand for MILLIONS $$$
Make dat COIN boi-shee.
Bread. Dough. Wonga. Moolah.
This is THE most important podcast I’ve ever recorded.
Honour to sit down with INDUSTRY LEGEND legend Giles Brook.
ON THE MENU:
- Why Challenger Brands Must Understand The Way You Exit has COMPLETELY CHANGED: Giles’he Gold, Silver Bronze of True Gross Margin and EBITDA
- PLEASE STOP Manipulating TRUE Gross Margin: D2C brands don’t hide CAC in the P&L… it must come under true gross margin. 40% minimum.
- Why “Multiples of Revenue exit is completely DEAD”. EBITDA multiple = 12x vs. Revenue multiple =. 1.9x
- Why in 2025 Challenger Brands Must Become a Proper Business Earlier …”challenger brands must become a proper business much earlier” + Set up value chain EARLIER
- Bio & Me Innovation-to-Exit Strategy: Brands must INNOVATE Close to the Core
- Big Exit Rule No.1: BRAND BRAND BRAND.. “I’ve seen amazing businesses on paper, unable to exit as they have a crap brand… I’ve seen okay businesses, with an insane brand, have huge exit”
- RedBull Zero Law: Innovation Doesn’t Need to Be Whacky + “Format Innovation is The Best Kind of Innovation”
- Vita Coco’s CONSUMPTION EXPANSION Law to Piss Easily 6X Your Rate of Sale: Bigger format = more units in fridge = winder consumption opportunity = higher ROS = higher revenue
- How To Commit Brandiscide in Grocery: slag off competition, buy listings, invest in ATL campaigns when you’ve got 200 stores
- ATL Campaigns are pointless when you’re small, Invest in Purchase Proximity
- The Founderitis Symptom: Founders in board meetings never think like a CONSUMER but ABSOLUTELY MUST
- The Coconut Wars: How Vita Coco smashed Innocent and Pepsico to become the biggest Brand in Europe
- The Battle of Addiction in Founders + Why Brand Building Should Be Brutal.
- The Founder vs. Operator Tension: True Challenger Operators Need to Roll Their Sleeves Up
- Why 90% of Exit Deals Fall Through + How to Ensure Your Brand is Exit-Ready in 2025
==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================
►North Star: (www.northstarbc.co.uk)
Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team
---------------------------------
🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)
