MAILBAG PART 2: Testing a pasta startup, how niche is too niche, and a structure for dealing with founder stress
Idea to Startup
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Gluten-Flatped Pasta for Gluten Sensitivities
Tackle box focused me on customer testing and validation versus all the other potential tasks. A pasta company that makes pesticide free pasta by leveraging vertical farms would be able to eat it without consequence. The most important thing you've got to do is build a plan. Start with a hypothesis and run a test to prove it or disprove it so you can make progress or not.
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