Who Can Even Do Brand Strategy? - Tom Donald, Strategy Lead
Sweathead, A Strategy Podcast
00:00
What Are Some of the Conventional Approaches to Positioning Statements?
For a long time, I've used sharpies and posquers and all kinds of pens. And then I read rework, which was the book by the guys from 37 Signals. And they talked about just get a piece of paper on a sharpie. So it's a great technique. But what are the conventional approaches you started to you ran through an example pretty quickly? Look, I haven't used it in years. Some of the templated approaches to positioning there's just too many words. You can't get to that incredible simple focus when the template's too complicated.
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