
Springfree Trampoline: Keith Alexander & Steve Holmes
How I Built This with Guy Raz
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Leap to Success: Navigating Early Challenges
This chapter recounts the pivotal unveiling of a trampoline product at a major trade show, leading to a vital partnership with Costco Canada. It explores the hurdles of positioning a premium product in a competitive market and the strategic decision to move manufacturing to China for cost efficiency. The narrative highlights the critical moments in the brand's growth, focusing on maintaining product quality while securing financial stability.
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