How to Build a B2B Community on LinkedIn

Alec: I would say even outside of LinkedIn when you look at posting across any of the platforms that are out there, especially if you're just getting started. Nayshir from Nas Daily told us to think about which platforms have a mismatch between supply and demand. So on a platform like LinkedIn, there is a really high demand for content but potentially a low supply because they're in the earlier stages of building out a much bigger content ecosystem. If you're really looking at it to tell your own story, share insights, connect with other professionals, I think that's how you should use LinkedIn and why you should use it.