Corporate Unplugged cover image

The Need to Humanise Leadership & Work

Corporate Unplugged

CHAPTER

The Power of Storytelling

Leadership is a story that moves. It's a story that has to move from idea to reality. If it doesn't move you, you lose motivation. If it don't move others, you lose followers. And then you have to actually build. Old stories are tall, but powerful stories are built. In the olden days, powerful stories were built like basically,. you know, you know, they became buildings and institutions. But in today,powerful stories are built into code. Stories become places that we inhabit. They can only bring a certain part of ourselves out. So we both get kicked out if we don't use them properly.

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