The Worst Situation for Founders

"We arrived at rock bottom. The worst situation that you want to be in is having to let staff go" "I think the COO saw the signs of like, okay, that's it. They're like the business ambulance." He says founderhoods realised something needs to change and they had a clear vision. But how do people know what good looks like if they don't have 'a secret mind'"? You're not psychic. So we've got this vision: This is where we want to be... And then chop up those quarterly objectives into weekly rhythm so we can actually do them".