Built to Last: Jim Collins
Wisdom From The Top with Guy Raz
00:00
The Greatest Innovations in Proctor and Gamble
The great innovation in procrin gamble was the product management system and the way they did distribution. And so this notion that the greatest innovations are social innovations, and that if you have the right kind of social innovation, it then drives a whole lot of other innovations. That's a clock building way of thinking. It's like dizny coming up with the imagineears, as opposed to imagining the next character. The deep idea that came from built to last is preserve the corps, stimulate progress.
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