How Guinness uses a weakness to emphasize a strength
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
00:00
The Power of Flaws in Branding
This chapter explores how acknowledging flaws in branding can enhance consumer trust, highlighting a successful Guinness ad that embodies this approach. It also discusses research indicating that products with mid-range ratings often outperform those with perfect scores, reiterating the power of the pratfall effect in marketing strategies.
Transcript
Play full episode
