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Price Wars: The Fall of Dollar Stores | Duped | 3

Business Wars

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The Rise of Fashion Dupes

This chapter explores the growing trend of fashion dupes, focusing on how consumers now embrace affordable alternatives to luxury items. It discusses the influence of TikTok and influencer culture on this phenomenon, emphasizing brands like Quince that successfully offer competitive pricing. Additionally, the chapter addresses the changing consumer behavior amidst rising inflation and the pandemic's impact on spending habits.

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