Scaling Customer Success With Gemma Cipriani-Espineira, RVP of Customer Success for Twilio
This is Growth!
Engaging Customers for Success
This chapter explores effective strategies for customer engagement, highlighting the necessity of understanding customer personas to drive retention. It introduces the 'Big Six Framework' for assessing customer needs and emphasizes the importance of continuous validation of customer perceptions. Additionally, the chapter discusses the role of AI in shaping the future of customer success and shares insights from a guest on scaling these initiatives.
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