Is Niche Marketing Making It Harder To Reach People? - Amber Chenevert, PhD, VMLY&R
Sweathead, A Strategy Podcast
Coca-Cola's Niche
Coca-Cola is the big brand, you know, trademark the world over that everyone knows. But in order for them to grow and survive they had to like invest in some of those niche products because Coca-Cola alone just wasn't going to do it for them. How big is a niche then? What are we talking about? I mean, say in the US population is what is it? 370 million, 360 to 380, somewhere around there,. So like when we were saying niche marketing, how many people are wetalking about? Is this just anything that's not everybody?
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