Is Social Media Activating or Repelling Voters This Election Cycle?
KQED's Forum
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Political Campaigning in the Digital Age
This chapter explores the evolution of political strategies from the 1990s to the current election cycle, focusing on the transformative role of social media. It highlights key historical shifts, including the rise of platforms like TikTok and their impact on voter engagement, particularly among younger audiences. The discussion contrasts past campaign methods with today's viral, meme-driven approaches, illuminating the complexities of communicating across generations in a fragmented media landscape.
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