2min chapter

How To Citizen with Baratunde cover image

Crafting a Citizen Story (Jon Alexander)

How To Citizen with Baratunde

CHAPTER

The Problem With Individualism

There's so much that we've built in our society that is about empowering the individual to essentially live alone. Who benefits from us feeling alone and trying to satisfy that loneliness with purchases? It's those who profit from the consumer story. The good news, I think, is that we can only do it really differently now. There's no going back.

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