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Mainstreaming NFTs: Use Cases, Art, More

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CHAPTER

What Are the Key Moments in Marketing Technology?

Tech products are fundamentally marketed through experiences and not through kind of names. MP3s, JPEGs, there's a lot of sort of technical terms that have hashtags as well as a technical term that have sort of propagated out. And they've done so through people creating extremely compelling experiences. For example, at some point there'll be an incident where there are two games and one game has NFTs and one game doesn't. Those are the kind of key moments.

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