Bernardo Cordero has always liked to be one of the first people to arrive at the scene. That was the case with Linio, an e-commerce company created more than a decade ago. That was also the case with STARTegy, his venture builder for fintechs. Finally, history repeated itself when he co-founded the real estate business Flat.

These years in tech entrepreneurship have taught Bernardo valuable lessons on how to make the best use of blue oceans. His learnings go from retaining the best employees to picking the right initiatives to scale.

In this episode, Bernardo and I talked about:
- How to balance family life and business life, and how to retain top talent in the early days of a startup;
- Bernardo's endeavors in e-commerce, fintech, and real estate, and what other opportunities Latin American startup founders will need to seize;
- What Bernardo looks for as a startup investor, and the main lessons he shares with founders.

My name's Brian Requarth and this is the Latitud Podcast. Vamos, Latam!

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