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Episode 19 - Behavioural Science, Trust & Brand w/Mark Ritson

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CHAPTER

Applying Behavioral Science to Product Design and Strategy

This chapter explores the potential of incorporating behavioral science principles into product design and strategy. It discusses the effectiveness of behavioral science in framing and pricing, and questions its application in product design. The chapter also delves into the concept of signaling in branding and highlights the importance of tapping into sensory cues.

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